The Business Dictionary defines Corporate Social Responsibility (CSR) as “A company’s sense of responsibility towards the community, and the social and ecological environment in which it operates”.
Companies practice CSR via these broad categories:
- Environmental efforts by reducing their carbon footprints
- Donating funds, products and services to social causes
- Volunteering and supporting organizations for specific issues
Today, consumers are inclined to purchase a sustainable product over a conventional alternative.
They are socially conscious and are drawn to businesses that give back.
One of the primary goals of ThinkFootprints is to simplify the decision making process of the consumer.
The intent is to promote companies that care not only about their bottom line, but also about social and environmental welfare, by making their ecological or philanthropic efforts transparent.
ThinkFootprints intends to establish affiliate partner relationships with brands and companies that have strong CSR programs integral to their operations, and spread the word about those initiatives. By recommending everything from where to buy socks from, to where to buy outdoor gear and clothing, or where to eat, consumers can make intelligent choices about buying goods and services, based on the brands CSR credentials. And make it easier to be a responsible patron.